Myth Seven: On the Web, Customer service is not as important as it is in a traditional store.
Many websites are not created with customers in mind. Sites are difficult to navigate , slow to load and confusing. On-line shoppers who leave sites without completing a sale leave because (1) They could not find the items that they wanted (2) The shopping cart was hard to find (3) Paying took too long (4) The site looked dodgy (5)Postage and shipping charges were too high (6) There was no return policy. The lesson for e-commerce entrepreneurs is to devote time and resources to developing a website that works.
Myth Eight: Bling bling makes a website better.
Entrepreneurs falling into this trap create flashy websites with the thinking that more is better. This is not necessarily so. Bright colored graphics, streaming headlines, videos and spinning icons can attract attention , but can also slow down the site and that is frustrating for customers in a hurry.
Myth Nine: Its what’s in front that counts.
An attractive website may be important but a back office that has systems and inventory for delivering customers’ orders is even more crucial as this allows you to fulfill your orders. An e-commerce business can fall flat on its face without the infrastructure needed to support potentially huge orders. E-commerce requires an order fulfillment strategy to get goods from the warehouse,into the customers’ hands in the time expected by your customers.
Myth Ten: E-commerce will cause brick and mortar retail stores to disappear.
The growth of e-commerce poses a threat to those companies that fail to realise the opportunities that the Web offers. However, while there have been significant in-roads made in on-line businesses across the globe, some products just need to be touched, seen and tried. To remain competitive, traditional stores must blend their operations with an on-line presence.
Myth Eleven: The greatest opportunity for e-commerce lies in the retail sector.
While the growth of retail e-commerce is impressive, the biggest growth of on-line transactions have been recorded in business to business selling. The Web has the power to increase the speed of purchasing functions between businesses. When businesses connect their websites’ back offices to their suppliers, the result is a faster , more efficient method of filling customers’ orders.
Myth Twelve: It’s too late to get on the Web.
A common myth especially amongst smaller businesses is that it’s too late to get in the Web and that the web is for big businesses only. The internet is still in its infancy and companies are still learning what works and what doesn’t. The lesson to learn is that on the Web , the faster will eat the slow, whether big of small.
E-commerce is a growing channel through which businesses have the potential to generate money across the globe. While many people may create website becasue they want to get rich quickly, (and there is no shortage of these schemes on the internet), it takes time and other resources to create a website that adds value to customers and the entrepreneur. For one website that is successful, there are many more that have failed because the etrepreneurs have not taken the time to create a holistic e-commerce business model.
Innovative businesses should take advantage of the growing knowledge and ease of use of the Web to create websites for their businesses. This ,coupled with operating systems that support your customers’ expectations, will create more loyal customers for your Website and your brand.