Written by Chipo Mapungwana
Thank you to those who answered the brief LinkedIn survey that I carried out recently. While this survey is not scientific, conclusive and exhaustive and certainly geographically biased, it offers some insight into what people think about mobile phone brands sold in African markets.
Why: You said that Nokia phones are durable, easy to use, tried and tested. The new Nokia Lumina phone has caught up with recent advances in mobile technology and you are loving its price. You also really appreciate the customer support that you get from Nokia.
Two: Sony Ericsson
Why: You said that this brand has phones that have great camera and sound quality. The phones are easy to use and has multimedia functionality for those of you that are tech savvy . This brand does mot hurt your pockets like other phone brands.
Why: You said the Samsung brand has created some great phones lately and at extremely competitive prices. You also said that its Galaxy ranges have really sexy designs, great apps and are very user-friendly.
Why: You said the iPhones have great designs , picture quality and works great all the time. You also love the fact that the phones never freeze and that they are more than just phones. You love to download all the applications and while the phones are pricy, they are worth it.
Why: You said that Motorola has brought out a variety of great phones. You also said that Motorola phones are reliable and the service that you get from the company adds value to you as the customers.
Why: You love the elegance of the Blackberry phones , their wide screens and the fact that they are very easy to navigate. You value your data security and Blackberry offers you data transmission security that your business requires. Customers also view the support they get from Blackberry as well as the frequent updates as adding value.
Why: You said that HTC phones have great functionality and you love their big screen displays. You also found the phones very durable
with great designs and compatibility.
Eight: LG Electronics
Why: You said that LG phones are durable and you love the quality of their handsets. You also found the design of the brands as very fashionable. However, some of you also stated that LG has not kept up to date with mobile phone technologies.
From this brief survey, it is evident that those mobile brands that can provide innovation at prices that customers are comfortable paying will win the brand war for mobile phones. Customers also appreciate durability of mobile handsets, and the capacity for fast data transmission. Respondents also considered the design of handsets as important. Customers also want phone with social media applications capability for YouTube, Facebook and Twitter. etc While some respondents wanted mobile phones that could take great videos and pictures, surprisingly, many customers did not view this as a priority in choosing a mobile phone.
The respondents to survey were mainly African LinkedIn members and the results may have implications for advertisers of mobile handsets on the African market.