What Is Guerrilla Marketing?

Written by Chipo Mapungwana

What is Guerrilla Marketing ?

Guerrilla marketing is a body of unconventional ethical ways of pursuing conventional goals.

It is a proven method of achieving profits with minimum outlay.

It can be as different from conventional marketing as guerrilla warfare is from conventional warfare.

Guerrilla marketing is about matching the wits of your competitors, rather than their budgets.

Why do you need to adopt Guerrilla Marketing?

Small business failures are reaching record numbers and one of the main reasons for the failures is a failure to understand marketing.

Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it’s simple to understand, easy to implement and outrageously inexpensive.

Guerrilla marketing provides  certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, and marketing awareness in a clueless world.

Reality Checks about marketing in the current economic environment

  • The state of the economy must always be considered, for it dictates which marketing tactics will work best. In a difficult economy, guerrillas adjust their marketing by speaking more to customers than prospects and by working like horses to gain referral and follow-up business.
  • The competitive scene is part of reality because competitors have more information than ever before, and they use it to add fuel to their marketing. You just can’t ignore competitors who are out to win the hearts and minds of your customers.
  • The latest technology is reality because it enables guerrillas to produce more marketing tools, to expose their messages to more people, and to reduce their marketing costs.
  • The news of the day has a major impact on reality. Your prospects keep up with the news and they react accordingly. Unless you do the same, expect the worst.
  • You must live within your marketing budget  and make it stretch to its fullest extent.
  • The clutter and noise of all the other marketing  channels and messages that are being used by your competitors make it difficult for your messages to be heard.
  • Your prospects have things on their mind other than your business  and  they want to know  why they should buy what you’re selling.
  • Reality is knowing the difference between a motivating marketing message and a clever marketing message. Many marketers haven’t a clue as to the difference and often mistake the two. Do you know the difference?






About chipomaps

A brand reputation, marketing and new media trainer and consultant. Constantly curious, constantly learning.
This entry was posted in Entrepreneurship, Marketing and tagged . Bookmark the permalink.

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