Have You Checked Your Public Relations Lately? Ask Barack Obama

Written by Chipo Mapungwana

I should have done this blog post yesterday, but perhaps it is good that I did this on the morning of the USA Presidential results because I have been spellbound by all the figures and statistics and opinions on the Popular vote, Electoral College votes, Swing states etc. What struck me, lay person that I am on American politics was that people simply chose the person and party  that they thought would more fulfill their goals, a person with a reputation that they were  in sync with.

Personal reputation is often not something that CEOs and managers think about in the workplace. I don’t mean, do you know how the media is treating your company? What I’m talking about is whether or not your colleagues, sister departments and subordinates are saying good things about you and your department or company. I am talking about whether others are willing and able to work with you?

Savvy CEOs and managers have discovered that bad public relations can create unexpected obstacles to performance. Effective managers know that good public relations improves their ability to perform their jobs. Departments and companies  that make a difference have a winning reputation.

Why have good internal public relations? Because at a minimum it will help you to accomplish the following:

1. Broaden interest of others in your objectives

2. Helps gain acceptance for your policies and practices

3. Secures a respected position for you and your subordinates

4. Establishes, maintains and reinforce positive relationships with internal customers.

Internal public relations is a total communications effort designed to inform and influence your various served internal publics. The pay-off is when you and your subordinates get your fair share of organizational recognition and rewards. If this sounds a bit self-serving, consider the alternative — frustration and reduced motivation caused by no recognition or reward.

What can you do to create improved relations with your staff and colleagues? It isn’t as difficult as it sounds.

Determine Your Goals And Objectives

What do you want to publicize? What do you and your group really offer to your internal public? Is it control, information, quality, efficiency, productivity, service, advice or something else? Why should anyone care if you do a good job? Understand the benefits to you, your company and your stakeholders of  great public relations

Once you know the benefits of a great PR, relate that to your company’s or department objectives. The point is that you must know your value, and be able to prove it. This sets the stage for attaining your objectives.

Identify Your Audience

To succeed in achieving your objectives, you must focus your efforts on the right people You must use the appropriate media. You need to present your message effectively.

Who you intend to reach is specifically related to your goal. If the goal is to influence the Board, or  top management, you need to frame your message to address their concerns..

Of the approach to improve relationships with a competing sister department, one tactic  is to use an informal networking event.  This chance for people to meet and play together gives individuals an opportunity to get to know one another and discuss work-related problems. The immediate result is better understanding and increased cooperation.

Establish A Schedule Of Events

Use the schedule of events to publicize your efforts. This visible demonstration of performance makes it possible for management, workers, visitors and internal customers to see exactly who is doing what.

Decide Which Tactics To Use

The practical CEO or manager has a number of choices when it comes to determining which tactics to use. A partial list of inexpensive ones includes seminars, bulletin boards, news stories in the company newspaper, announcements, displays and handouts. The point is to select and use them to help establish an individual or departmental identity. The benefit is to obtain improved recognition as an authority, facilitator or performer.

Measure Your Progress

Perhaps the best way to evaluate your public relation’s program is to ask yourself if you’ve reached your goal. Are schedules being met? Has your budget been approved as submitted? Are your people being promoted or are they being recognized? Did you get a bonus? Were you able to influence key decisions? Has your department’s reputation been enhanced? Do the “top” people in other departments want to work for you? Is your personal network growing? Is it getting easier to get job recognition? Is your job becoming more fun?

Getting “yes” answers to these questions is an indication that your PR campaign is working. If you have been successful, you won’t need to tell others. They’ll know

Are you having trouble selling the Board or management on your “good ideas?” Does everyone else seem to know what’s going on before you do? Maybe now is the time for you to check out your internal PR.

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About chipomaps

A brand reputation, marketing and new media trainer and consultant. Constantly curious, constantly learning.
This entry was posted in Branding, Public Relations and tagged , , . Bookmark the permalink.

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