Can you afford not to Tweet? I think not!

TwitterWritten by Chipo Mapungwana

Many company executives  think that Twitter is a complete waste of time. Never mind the stuff that they hear about Digital marketing, social media, Social networks etc. Why should a brand bother with a channel that only gives them 140 characters to make a point? Recent statistics show that there are over 500 million Twitter users and over 200 million of them are active. That should give any company a reason to rethink.

1)Would you like a way to connect and network with others in your industry or others who share you views? Twitter is a good tool for that.

2)Would you like a way to get instant access to what’s being said, this minute, about your organization, people, products, or brand? Twitter is a good tool for that.

3)Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest? Twitter is a good tool for that.

4)Would you like to monitor what’s being said about your customers to help them protect their brands? Twitter is a good tool for that.

5)Would you like to extend the reach of your thought leadership – blog posts and other content? Twitter  can be a good tool for that?

What you get out of Twitter

Twitter helps you to develop and promote your brand on-line

Twitter is a great way of developing your brand. While Twitter only allows your company to use 140 characters at a time, you are able to post as frequently as you want and to post updates that are easy to read and accessible to the whole world and customers following your brand. You can also create videos, blog posts and in fact any form of content to post on Twitter. You can excite your customers about your brand by posting updates that reflect your brand identity and your brand personality.

You are able to interact with your customers

The social nature of Twitter means that your customers can interact with you directly. So whether it’s the Marketing department, or the Chief Executive posting the tweets, customers can interact directly with the your company personnel who are communicating with them  Twitter. This is a great way for your customers to engage in conversation with your brand.

You can create buzz around upcoming company events

Many companies use Twitter to  create buzz around their events. So whether the event is a fund raiser, a company get together, a product presentation,  Twitter is a real- time channel to communicate the before , now and after of your corporate events. In fact, international events such as the 2012 Olympic were brought alive for billions of people through the images that were sent around the world via Twitter  from viewers’ mobile phones.

Twitter  can make the whole company to be on-line ambassadors of your brand

Employees, given the chance make great brand ambassadors. Companies can use their staff to act as customer liaisons on Twitter in a number of ways. Employees can share important information such with customers that enables customers to solve immediate challenges that they may be having with your products or services  on your Twitter page. Each department , for example Engineering, Research and development , Production ,  and so one can provide valuable information that gives insight into the internal workings of your  company and therefore enabling your company to connect  more intimately with customers. For companies in the Financial services, eg banks, the Treasury department can send Twitter updates of information such as Exchange rates, Interest rates etc.

You can promote other content you have created on- line.

Twitter enables you to promote your online content. You can link your blog, webinar and podcasts to your Twitter account, to give your customers access to this content. The beauty about Twitter is that once this content is out there, other people can also access that content, thus further  promoting your brand. It your company want to be viewed as a thought leader, Twitter is an appropriate channels to communicate your thoughts to like minded people.

It’s a great way to generate sales leads for your business

Many businesses use Twitter to generate sales and they do this in a number of ways. Some businesses post promotion codes on Twitter to attract customers into their establishments. Other  promote specials on Twitter. Others also use Twitter to announce sales  or new products that are coming in-store, thus creating anticipation for their products. In fact Twitter is a good way to generate anticipation about your products and service. The viral nature of good Twitter content can establish real business growth for your brand.

You can develop relationships with journalist and bloggers for potentially free publicity

Journalists are always on the lookout for a good story and if your content is good enough, your posts may catch the eye of an influential journalist. Some of these journalists and bloggers may have well established on- line magazines and blog  or may work for newspapers thereby giving you free publicity.

The beauty about Twitter it that it is easy to set up. There are millions of people on Twitter waiting to read and pass on your great content. And your brand can not afford not to be using  this innovative social network site. Brands such as Best Buys, Adidas, Delta, Nike, McDonalds, Coca cola, Blackberry , PlayStation are amongst brands effectively using Twitter to engage with the world.

How are some brands using Twitter?

Dell inc is using Twitter to update customers of the company  and offer deals and coupon codes.  The company  has created a number of Twitter profiles, each meant for different types of deals.

Starbucks also uses Twitter to update its customers on in-store information including special offers , new stores and new services and products.

To get closer to customers,  Southwest Airlines run non-official, entertaining discussions with their customers.

Samsung has created a Twitter account to update their customers about their mobile phones.

For Marketing and Social media training and consulting contact Chipo on


About chipomaps

A brand reputation, marketing and new media trainer and consultant. Constantly curious, constantly learning.
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2 Responses to Can you afford not to Tweet? I think not!

  1. Write more, thats all I have to say. Literally, it seems as though
    you relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to
    your blog when you could be giving us something enlightening to

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