Category Archives: Branding

How companies create innovative brands

Suitably Dressed: The Executive’s Guide to the Perfect Suit

“It is both delusional and stupid to think that clothes don’t really matter and we should all wear whatever we want. Most people don’t take clothing seriously enough, but whether we should or not, clothes do talk to us and … Continue reading

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Three Lessons Brands Can Learn From Man’s Best Friend.

                                                                                    My son opens the gate and his beautiful dog, Crystal,  leaps into his arms and knocks him over, playfully barking and showering his with dog kisses. This doesn’t happen just once in a while – it happens every single time he comes home … Continue reading

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When is a lie not a lie…when its advertising

http://www.youtube.com/watch?v=826jZDyeGZA

While in pursuit of creativity and originality, some adverts can tread on or even cross the line between truth and , well… misrepresentation. Brands that misrepresent product features and functions have a tendency to be found out and slaughtered in the media by angry customers. While we all love a good advert, brands should always weigh the reputational impact of promotional material.

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Creative advertising: Make your customers say “wow”

In this day of information overload, it is no surprise that people are paying less and less attention to advertising. You only get ONE CHANCE to make a great FIRST IMPRESSION! If your adverts  don’t catch your customers’  attention within seconds … Continue reading

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The Six Social Media Skills that Every Leader Needs

 The problem Even as individuals increasingly embrace social technologies, many organisational  leaders fear the risks of unbridled  information and see difficulties integrating the open dynamics of social media with existing communications processes in their companies.  Why it matters When leaders … Continue reading

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Blogs: An Online Asset your Brand Can’t Ignore

Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. … Continue reading

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Four Ways to get value from Digital Marketing

 Since the dawn of the internet, marketers have regarded  it as a vast laboratory , launching experiment after experiment  to find ways to generate  sales and customer loyalty. Customers on the other hand have adopted digital marketing in ways that … Continue reading

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