Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. … Continue reading
Category Archives: Branding
“It is both delusional and stupid to think that clothes don’t really matter and we should all wear whatever we want. Most people don’t take clothing seriously enough, but whether we should or not, clothes do talk to us and … Continue reading
My son opens the gate and his beautiful dog, Crystal, leaps into his arms and knocks him over, playfully barking and showering his with dog kisses. This doesn’t happen just once in a while – it happens every single time he comes home … Continue reading
While in pursuit of creativity and originality, some adverts can tread on or even cross the line between truth and , well… misrepresentation. Brands that misrepresent product features and functions have a tendency to be found out and slaughtered in the media by angry customers. While we all love a good advert, brands should always weigh the reputational impact of promotional material.
In this day of information overload, it is no surprise that people are paying less and less attention to advertising. You only get ONE CHANCE to make a great FIRST IMPRESSION! If your adverts don’t catch your customers’ attention within seconds … Continue reading