Category Archives: Marketing

Post about marketing and marketing trends

When is a lie not a lie…when its advertising

While in pursuit of creativity and originality, some adverts can tread on or even cross the line between truth and , well… misrepresentation. Brands that misrepresent product features and functions have a tendency to be found out and slaughtered in the media by angry customers. While we all love a good advert, brands should always weigh the reputational impact of promotional material.

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What we can learn from McDonald’s Global Strategy

A cup of rice with chicken, ginger, onion, shallots, and chili peppers. A fried patty made of potatoes, peas, and spices, topped with tomatoes and vegetarian mayonnaise. Grilled chicken in pita bread with lettuce, tomato, onion, and tahini sauce. English … Continue reading

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20 Terrible pieces of Social Media advice to ignore

 The growing number of “social media” experts providing advice on social media  can make this marketing channel  a landmine and major accident waiting to happen for many companies.  Many organisations have made really bad  mistakes on social media channels that have cost them their … Continue reading

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The 13 Pillars of Internet Marketing

Great video to help you to market your business online.

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Creative advertising: Make your customers say “wow”

In this day of information overload, it is no surprise that people are paying less and less attention to advertising. You only get ONE CHANCE to make a great FIRST IMPRESSION! If your adverts  don’t catch your customers’  attention within seconds … Continue reading

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Traditional Marketing is dead: Welcome to “On-demand Marketing”

Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the … Continue reading

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The Six Social Media Skills that Every Leader Needs

 The problem Even as individuals increasingly embrace social technologies, many organisational  leaders fear the risks of unbridled  information and see difficulties integrating the open dynamics of social media with existing communications processes in their companies.  Why it matters When leaders … Continue reading

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