Category Archives: Marketing

Post about marketing and marketing trends

Why your customers leave your website and how to make them stay

Today’s consumer has evolved. They are smarter, tech-savvier, more connected, and more empowered than ever before. When it comes to web experiences, they expect your brand to know who they are, what device they’re on, and what messages they want … Continue reading

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Blogs: An Online Asset your Brand Can’t Ignore

Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. … Continue reading

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How to introduce new products in foreign markets

Few products these days are revolutionary, which means that companies need to be innovative in every aspect of their business in order to keep one step ahead.  This is even more so for companies that want to compete in the regional … Continue reading

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A Brief Lesson in Online Marketing for Your Business

Online marketing is  a common challenge for many  business owners; they invest time and money on websites to attract interest, but don’t have an overall online marketing strategy in place for converting leads and retaining customers. Leads coming in to the … Continue reading

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Four Ways to get value from Digital Marketing

 Since the dawn of the internet, marketers have regarded  it as a vast laboratory , launching experiment after experiment  to find ways to generate  sales and customer loyalty. Customers on the other hand have adopted digital marketing in ways that … Continue reading

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Take the leap from CSR to Cause Related Marketing

Corporate Social Responsibility is a  voluntary initiative on the part of a business to contribute to a better society and a greener and cleaner environment.  Cause Related Marketing on the other hand  is a commercial activity by which businesses and … Continue reading

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Its Africa’s time for Digital marketing advancement

Digital marketing represents transformational opportunities for African companies. Businesses in Africa should grab digital marketing opportunities  head on if they are to create  competitive edge in local and  global markets. Businesses in Africa and those intending to penetrate African market … Continue reading

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