Category Archives: Social media

Posts about how companies are using social media for business

20 Terrible pieces of Social Media advice to ignore

 The growing number of “social media” experts providing advice on social media  can make this marketing channel  a landmine and major accident waiting to happen for many companies.  Many organisations have made really bad  mistakes on social media channels that have cost them their … Continue reading

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The 13 Pillars of Internet Marketing

Great video to help you to market your business online.

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Traditional Marketing is dead: Welcome to “On-demand Marketing”

Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the … Continue reading

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The Six Social Media Skills that Every Leader Needs

 The problem Even as individuals increasingly embrace social technologies, many organisational  leaders fear the risks of unbridled  information and see difficulties integrating the open dynamics of social media with existing communications processes in their companies.  Why it matters When leaders … Continue reading

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Why your customers leave your website and how to make them stay

Today’s consumer has evolved. They are smarter, tech-savvier, more connected, and more empowered than ever before. When it comes to web experiences, they expect your brand to know who they are, what device they’re on, and what messages they want … Continue reading

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Blogs: An Online Asset your Brand Can’t Ignore

Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. … Continue reading

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A Brief Lesson in Online Marketing for Your Business

Online marketing is  a common challenge for many  business owners; they invest time and money on websites to attract interest, but don’t have an overall online marketing strategy in place for converting leads and retaining customers. Leads coming in to the … Continue reading

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