Tag Archives: Brand loyalty

Three Lessons Brands Can Learn From Man’s Best Friend.

                                                                                    My son opens the gate and his beautiful dog, Crystal,  leaps into his arms and knocks him over, playfully barking and showering his with dog kisses. This doesn’t happen just once in a while – it happens every single time he comes home … Continue reading

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Does Your Brand Personality Rock?

Written by Chipo Mapungwana So Beyoncé will be paid US$50 million  to endorse Pepsi  and appear in the brand’s adverts next year. Wow!! What a lot of change. That has beaten many celebrity endorsement fees to date. It’s as staggering at … Continue reading

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