Tag Archives: Branding

When is a lie not a lie…when its advertising

http://www.youtube.com/watch?v=826jZDyeGZA

While in pursuit of creativity and originality, some adverts can tread on or even cross the line between truth and , well… misrepresentation. Brands that misrepresent product features and functions have a tendency to be found out and slaughtered in the media by angry customers. While we all love a good advert, brands should always weigh the reputational impact of promotional material.

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How to use your Customers’ Life Stages to market your brand

Witten by Chipo Mapungwana. Most companies look at the here and now  when trying to attract  new customers. They focus on  what  their customers are buying today, with no thought for that they will need tomorrow and in the future.  … Continue reading

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Guerrilla advertising: Pictures say a thousand words

Why the need for Guerrilla Marketing Small business failures are reaching record numbers and one of the main reasons for the failures is a failure to understand marketing Guerrilla marketing has been proven in action to work for small businesses … Continue reading

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Making money from words: How to write for your brand

For people in business, writing  magazine articles brings many benefits. It can draw new customers to your business, help you build your career, and even earn you a little cash! For many people, writing is a thing to be avoided , … Continue reading

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Executive Branding: The Key To Your Next Job

Executive Branding part 3 “Personal branding” and “executive branding” have become buzzwords, leaving some wondering whether it’s actually a worthwhile consideration. If its perceived importance will fade in time, what’s the point of engaging in it you  ask. The truth … Continue reading

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The Battles for the Skies: How to build your Airline’s Brand

  The Airline Challenge The airline industry is facing unenviable and continued rapid change and acute financial pressures. The global recession makes this the most difficult of downturns for the airline industry. Many airlines have and are going to  fail … Continue reading

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How To Make Customers Dig Your Brand

Written by Chipo Mapungwana A company’s main objective goes beyond a single sale to one customer. Usually the ultimate objective is to build a durable relationship between a specific brand and a particular customer group and to create a strong bond … Continue reading

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