Tag Archives: brands

Three Lessons Brands Can Learn From Man’s Best Friend.

                                                                                    My son opens the gate and his beautiful dog, Crystal,  leaps into his arms and knocks him over, playfully barking and showering his with dog kisses. This doesn’t happen just once in a while – it happens every single time he comes home … Continue reading

Posted in Branding | Tagged , , , , | 1 Comment

Building your Brand Strategy does not need an MBA

Lets’ talk marketing part 2. Another marketing concept that is often misunderstood is the meaning  of brands. Every company and organisation is a brand. Yes, that is true. Whether it is the fishmonger at the market, the independent investment advisor, the global … Continue reading

Posted in Branding, Marketing | Tagged , , , | 4 Comments

Ignore these customer mega trends at your peril

Consumers drive the universe. Not brands. Not products. Not businesses, but consumers drive the universe. And today’s consumers are more sophisticated than ever at tuning out messages that do not resonate immediately with their own desires or needs. Relevancy – … Continue reading

Posted in Branding, Marketing | Tagged , , | 3 Comments

The Battles for the Skies: How to build your Airline’s Brand

  The Airline Challenge The airline industry is facing unenviable and continued rapid change and acute financial pressures. The global recession makes this the most difficult of downturns for the airline industry. Many airlines have and are going to  fail … Continue reading

Posted in Branding, Marketing | Tagged , , , , | Leave a comment

Personal Brand Investigation: What they are saying about you.

Written by Chipo Mapungwana If You went Undercover, What would you find out about your personal brand? We all know that  branding is  promotion, creating a compelling logo, ad, or commercial. But that is half the story. A brand is … Continue reading

Posted in Branding, Marketing | Tagged , , | 2 Comments

How To Beat The Odds In Regional and Global Mergers & Acquisitions

Compiled by Chipo Mapungwana Trends in International and Cross border  Mergers and Acquisitions Cross-border mergers and acquisitions (M&A) activity is booming. It is not hard to see why. As the recession bites in many countries more and more companies are looking … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

How To Create Your Brand’s Content Marketing Strategy

Written by Chipo Mapungwana What is content marketing ? According to Joe Pulizzi content marketing is “ owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order … Continue reading

Posted in Branding, Social media | Tagged , , , | 4 Comments