Hello, welcome to my world
chipomaps
A brand reputation, marketing and new media trainer and consultant. Constantly curious, constantly learning.
Calendar of posts
September 2017 M T W T F S S « Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Blogs I Follow
- Suzie Speaks
- Becoming Cliche
- TechCrunch
- Hiking Photography
- The BrandBuilder Blog
- Indispensable Marketing
- Indispensable Marketing
- Șic și clasic - "Chic & Classic" luxury fine arts, entirely handcrafted, original design
- Canadian Hiking Photography
- Cheeky Marketing
- Are You Global?
- Cristian Mihai
- Inc.com
- Forbes Real Time
- NewsFeed
- Honest Toddler
- The Good Greatsby
- Fandango Groovers Movie Blog
- Above the Crowd
- Manage By Walking Around
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My recent posts
- Suitably Dressed: The Executive’s Guide to the Perfect Suit April 4, 2015
- Three Lessons Brands Can Learn From Man’s Best Friend. March 6, 2014
- When is a lie not a lie…when its advertising February 27, 2014
- What we can learn from McDonald’s Global Strategy October 3, 2013
- 20 Terrible pieces of Social Media advice to ignore October 2, 2013
Tag Archives: Social Media
20 Terrible pieces of Social Media advice to ignore
The growing number of “social media” experts providing advice on social media can make this marketing channel a landmine and major accident waiting to happen for many companies. Many organisations have made really bad mistakes on social media channels that have cost them their … Continue reading
Posted in Marketing, Social media
Tagged Facebook, Holy Grail, LinkedIn, Social Media, twitter
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Companies Rocking it on Facebook
It seems like social media is everywhere, and every marketer is clamouring to get in the game. And it’s no surprise why. The time most global consumers spend on social media has grown over 250% in just the past two … Continue reading
Posted in Social media
Tagged Social Media, Social Media Networks, Value of Social Media
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The ROI of Social Media is much more than dollars and cents
What is Return On Investment in Social Media? Let’s be clear about what we mean when we talk about measuring the real ROI of social media. Simply, ROI, or return on investment, is a profitability measure that evaluates the performance … Continue reading
Posted in Social media
Tagged Customer relationships, Return on investment, Social Media
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Why Internet Search Engine Optimisation is building the road to Visa heaven.
Written by Chipo Mapungwana Search engine optimization (SEO) refers to techniques that help your website rank higher in organic search results on the internet, thus making your website more visible to people who are looking for your product or service … Continue reading
How to avoid Social Media Hell: The Dell Inc Case Study
Introduction to Dell Hell In June 2005, Dell Inc. received some major complaints concerning its customer support services. Blogger Jeff Jarvis posted a series of complaints on his blog , titled “Dell Hell”, about the Dell laptop he’d recently purchased. Jarvis’ … Continue reading
How To Beat The Competition On Social Media
Written By Chipo Mapungwana Have you noticed how many companies say that they are on Social Media and yet they really aren’t? Have you noticed how some company social media like buttons on newspaper ads are so small and illegible? Have … Continue reading
Posted in Branding, Marketing, Social media
Tagged Competition, Content, Facebook, LinkedIn, Pinterest, Social Media, twitter
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Back To Basics: The First Rule of Building a Brand On-Line
Written by Chipo Mapungwana Many people are turning hype into hyperventilation with the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers. But it’s wrong to think … Continue reading
Posted in Branding, Social media
Tagged Branding, marketing, Procter and Gamble, Social Media, Virgin Atlantic Airlines
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