Tag Archives: Social Media

20 Terrible pieces of Social Media advice to ignore

 The growing number of “social media” experts providing advice on social media  can make this marketing channel  a landmine and major accident waiting to happen for many companies.  Many organisations have made really bad  mistakes on social media channels that have cost them their … Continue reading

Posted in Marketing, Social media | Tagged , , , , | Leave a comment

Companies Rocking it on Facebook

It seems like social media is everywhere, and every marketer is clamouring to get in the game. And it’s no surprise why. The time most global consumers spend on social media has grown over 250% in just the past two … Continue reading

Posted in Social media | Tagged , , | Leave a comment

The ROI of Social Media is much more than dollars and cents

 What is Return On Investment in Social Media? Let’s be clear about what we mean when we talk about measuring the real ROI of social media. Simply, ROI, or return on investment, is a profitability measure that evaluates the performance … Continue reading

Posted in Social media | Tagged , , | Leave a comment

Why Internet Search Engine Optimisation is building the road to Visa heaven.

Written by Chipo Mapungwana Search engine optimization (SEO) refers to techniques that help your website rank higher in organic search results on the internet, thus making your website more visible to people who are looking for your product or service … Continue reading

Posted in Social media | Tagged , , | 4 Comments

How to avoid Social Media Hell: The Dell Inc Case Study

 Introduction to Dell Hell In June 2005, Dell Inc. received some major complaints concerning its customer support services. Blogger Jeff Jarvis posted a series of complaints on his blog , titled “Dell Hell”, about the Dell laptop he’d recently purchased. Jarvis’ … Continue reading

Posted in Social media | Tagged , | 6 Comments

How To Beat The Competition On Social Media

Written By Chipo Mapungwana   Have you noticed how many companies say that they are on Social Media and yet they really aren’t? Have you noticed how some company social media like buttons on newspaper ads are so small and illegible? Have … Continue reading

Posted in Branding, Marketing, Social media | Tagged , , , , , , | Leave a comment

Back To Basics: The First Rule of Building a Brand On-Line

Written by Chipo Mapungwana Many people are  turning hype into hyperventilation with the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers. But it’s wrong to think … Continue reading

Posted in Branding, Social media | Tagged , , , , | Leave a comment